Vol. I · No. 001 · Vienna
 
NYC --:-- · LON --:-- · TYO --:--
> The Editorial Brief · Spring Issue § 01 / hero
▌ Plate I · Newsroom, then & now · b&w · 1440×720
▌ One editor. One laptop. Global reach.

The newsroom,
minus the newsroom.

An AI-assisted editorial platform for solo editors and niche publishers. NewsSerif handles sourcing, curation, research, and annotation, so you can focus on delivering actionable intelligence.
Concept → live in days, not months.
Get in touch ↓
§ II · The Method

How NewsSerif automates your newsroom.

Run an entire newsroom from your laptop.

01 step

Discovery

Autonomous agents scan news feeds, APIs, social media, company filings, public registries, court records, and open datasets 24/7, or drop a lead into any messaging app and it lands in the queue.

02 step

Extraction

Raw data becomes annotated articles: companies, people, events, relationships, geographies, industries, financials.

03 step

Analysis

Every story arrives complete: background, investigations, context, related coverage. Plus draft copy, images, and charts, styled to your brief.

04 step

Editorial review

Newsroom, your editorial CMS, is where drafts from the agents land, and where you can create your own. You refine, add media, adjust metadata, then publish right away or schedule for later.

05 step

Translation

Publish in any LTR language. Global audience, no extra work.

06 step

Publication & analytics

Once published, the agents learn from what your audience reads and source more of it.

07 step

Story threads

Published articles don't go cold. Agents keep monitoring sources. When a story moves, a follow-up is drafted.

08 step

Newsletters

Run as many newsletters as you need. Build your community. Engage your readers directly from Newsroom.

§ III · Economics

Traditional newsroom vs. NewsSerif

The old way
NewsSerif
Teams curate sources, rely on newswire alerts
Agents scan hundreds of sources, 24/7
Journalists research each story from scratch
Articles arrive fully researched
Analysts tag & categorise by hand
Entities extracted automatically
Limited localisation
Any supported LTR language
Stories go cold when journalists move on
Threads tracked, follow-ups auto-drafted
Months of hiring & setup
Launch in days
Infrastructure is a technical headache
Included

§ IV / Workflows · Agent pipeline

Workflows

Build custom editorial pipelines per channel.

43 agents · 10 stages · 1 draft
[00] Source
[01] Ingest
[02] Normalize
[03] Extract
[04] Enrich
[05] Visuals
[06] Draft
[07] Review
[08] Compose
[09] Output
Slack
Telegram
Email
App
Email Parser
RSS Aggregator
PDF Extractor
Web Scraper
Audio Transcription
Video Frame Sampler
XA
Language Detection
Deduplication
Content Classifier
M
Markdown Normalizer
Named Entity Recognition
Sentiment Analysis
Topic Modeling
Keyword Extraction
Embeddings Generator
Fact Verification
"
Citation Lookup
Trend Analytics
Statistical Aggregator
Knowledge Graph Builder
Translation
"
Quote Attribution
Source Credibility Scorer
Hero Image Generator
Chart Renderer
Infographic Composer
Diagram Generator
"
Pull-Quote Designer
Social Card Builder
Outline Generator
Section Drafter
Tone Adjuster
SEO Optimizer
Fact-Check Validator
Editorial Critic
Style Guide Enforcer
Final Composer
Article Composer
  1. ⋮⋮01.Headline
  2. ⋮⋮02.Dek
  3. ⋮⋮03.Lede
  4. ⋮⋮04.Context
  5. ⋮⋮05.Data & Charts
  6. ⋮⋮06.Sources & Quotes
  7. ⋮⋮07.Analysis
  8. ⋮⋮08.Counterpoints
  9. ⋮⋮09.Hero Visual
  10. ⋮⋮10.Kicker
Draft Article
[ FIG. 1 ] EDITORIAL PIPELINE · NEWSSERIF MMXXVI
Source → Draft
§ V · Back story

From Newsroom to Laptop.

At Mergermarket, the M&A intelligence service later rebranded as Acuris and acquired by ION Group for $1.35B, I led the engineering and platform architecture teams. I built the launch version of their editorial platform and scaled it as the product portfolio grew past $100M in revenue.

What once took an entire newsroom (stringers, journalists, editors, analysts, engineers, product owners) now takes one editor on a laptop. Concept to launch in days. Lead to published artifact in minutes. Instant global reach, at a fraction of the cost.

As a solo editor, you can launch your site, find your audience, track engagement, and pitch sponsors, all within a week.

▮ OPEN INQUIRY

Launching something? Let's talk.

Have an idea for NewsSerif? Tell us about it.